Digital (Anchor Hanover)
Up to £31K depending on experience
Job Title: Digital Content Executive
Location: Central London
Salary: Up to £31,000
Contract Type: Permanent
Hours: Full time, 37.5 hours
Anchor Hanover began more than 50 years ago and today is England’s largest not-for-profit provider of housing and care for people in later life.
It provides retirement housing to rent and to buy, retirement villages and residential care homes, including specialist dementia care. In total, Anchor Hanover serves more than 65,000 residents in 54,000 homes across almost 1,700 locations. Its residential care services employ the majority of the 9,000-strong workforce, providing services to residents at 114 care homes.
Anchor Hanover operates in more than 85% of local councils in England.
We know that quality services start with quality people. We work hard to be recognised as a leading employer and are committed to retaining and attracting the best in our industry.
At Anchor Hanover Group we believe in values. We are Accountable, Respectful, Courageous and Honest. We believe our people should be proud of the work they do making a difference to society and our customers.
About the role
You’ll be responsible for creating and publishing innovative and compelling digital content that connects with our audiences and builds our brand. Working with the wider Communications and Marketing Team, you’ll use a range of online channels and technology including our customer websites, social media channels, intranet, internal social network and email marketing tools.
You will be expected to work closely with the Head of Digital, Digital Content Manager, as well as with other members of the Communications and Marketing directorate to ensure an integrated campaigns-focussed approach. You will be expected to show creativity in engaging with their specific audiences and serving content that meets their needs and expectations.
You will generate content that drives up engagement and audience numbers, identifying opportunities to share content from other channels and managing issues/criticism levelled at the organisation.
You will be educated to Degree level or equivalent through relevant training and/or experience and evidence of continued professional development. You will have a good understanding of digital marketing principles and the ability to translate theory into practice which drives business performance alongside a strong awareness of the latest digital marketing trends.
You must be able to work with a degree of autonomy, managing your own workload and keeping key stakeholders up to date as needed. Through close working relationships and wider knowledge of the business, you will influence the approach of other linked teams eg: homes occupancy, sales, operations.
You will have excellent writing and proof-reading, strong skills in persuasion, a strong commitment to, and understanding of, confidentiality and the ability to engage and influence both colleagues and customers.
Hundreds of talented professionals with a range of specialist skills and experience based in our Bradford and London offices make up our Support Services. While we all do very different things, we work towards the same goal of improving the lives of the older people who live with us.
Anchor Hanover is proud to be an equal opportunity employer. We are proud to have an LGBT+ resident group, and also BAME, LGBT+ and Disabled colleague networks. These work closely with the organisation to celebrate diversity, address concerns, review policy and practice and empower their members. We recruit, train and promote without discrimination on the basis of race, religion, colour, sex or gender identity, sexual orientation, disability, age or other protected status. One of our values is ‘respect’, therefore we do not accept harassment or discrimination from any colleague, resident or third party.
As England’s largest not-for-profit provider of care and housing for older people, we’re able to negotiate great deals and benefits for our people. Here are just a few of the things you’ll get when you work with Anchor.
Exclusive discounts on high-street shopping
20% off mobile phone contracts
Cashback on dental and medical expenses
Discounted Private Medical rates
Click here to find out more about our full benefits and wellbeing package (the link is https://ahbeingwell.co.uk/ )