Marketing (Anchor Hanover)
Job Title: Marketing Executive
Location: The Chapters, Reading
Contract Type: 18 months FTC
Hours: Full time, 37.5 hours
Salary: Up to £25,683 per annum
Anchor Hanover Group is the largest provider of specialist housing and care for people in later life in England, employing more than 9,000 people throughout England. We provide more than 60,000 homes for older people and are a trusted care provider with more than 100 care homes.
We know that quality services start with quality people. We work hard to be recognised as a leading employer and are committed to retaining and attracting the best in our industry.
At Anchor Hanover Group we believe in values. We are Accountable, Respectful, Courageous and Honest. We believe our people should be proud of the work they do making a difference to society and our customers.
About the role
Reporting into the Sales & Marketing Manager – New Developments, the responsibilities will include:
Managing Social Media with support from agency
Responsible for maintaining lead database for the development
Producing personalised video material for potential customers and stakeholders
Support Sales & Marketing Manager – New Developments with implementing the marketing plan
Generating leads and managing communications through Salesforce, ready for Sales Advisors
Support the relevant Development Advisors and Regional Sales Manager throughout the sales process
Provide assistance with event planning and promotion
Ensuring all correspondence is compliant with relevant legislations and guidelines, both internally and externally
Travel to other nearby site where neccessary
You will have a good understanding of all aspects of the marketing mix (advertising, direct mail, collaterals, press relations, digital/website, branding and use of imagery and an understanding of the sales process and importance of hitting targets. You will have media and creative experience from either an agency or client background
You will have knowledge or previous experience of using Salesforce & or Pardot and be competent with Microsoft Office tools (Word, Excel and PowerPoint in particular). You will have excellent copy writing and proof-reading skills.
You will have a pro-active and passionate attitude towards sales, be a good decision maker and a good communicator and comfortable in front of a camera, a flexible approach and a commercial mind-set.
Hundreds of talented professionals with a range of specialist skills and experience based in our Bradford and London offices make up our Support Services. While we all do very different things, we work towards the same goal of improving the lives of the older people who live with us.
Anchor Hanover is proud to be an equal opportunity employer. We are proud to have an LGBT+ resident group, and also BAME, LGBT+ and Disabled colleague networks. These work closely with the organisation to celebrate diversity, address concerns, review policy and practice and empower their members. We recruit, train and promote without discrimination on the basis of race, religion, colour, sex or gender identity, sexual orientation, disability, age or other protected status. One of our values is ‘respect’, therefore we do not accept harassment or discrimination from any colleague, resident or third party.
As England’s largest not-for-profit provider of care and housing for older people, we’re able to negotiate great deals and benefits for our people. Here are just a few of the things you’ll get when you work with Anchor.
Exclusive discounts on high-street shopping
20% off mobile phone contracts
Cashback on dental and medical expenses
Discounted Private Medical rates
Click here to find out more about our full benefits and wellbeing package (the link is https://ahbeingwell.co.uk/ )