Marketing (Anchor Hanover)
Up to £37k DOE
Job Title: Marketing Insight Manager
Location: Home based with regular travel to Bradford or Central London
Salary: Up to £37,000 Per annum
Contract Type: Permanent
Hours: Full time, 37.5 hours
About the role
The role is to deliver the marketing insight strategy to support Anchor’s Communications and Marketing strategy and the delivery of Business Plan objectives.
You will be expected to implement an evidence-based approach to customer and colleague acquisition, marketing planning and decision-making through effective use of data, research and reporting.
You will be responsible for delivering meaningful and actionable insight and evaluation that drives marketing performance across all Anchor services. This includes delivering greater audience understanding and targeting, improving the customer journey, market and competitor research, monitoring and evaluating marketing campaigns and delivering key reports.
You must have a strong understanding of research principles and the ability to translate theory into practice which drives business performance, with the ability to manipulate, interpret and present data reports, with a particular focus on ROI. You will have a good understanding of marketing principles and awareness of marketing trends. You will have strong Excel skills.
You must be able to manage your own workload and keep key stakeholders up to date as needed. You will have the ability to prioritise and manage multiple projects, issues and stakeholders at any one time. You will have the ability to stay abreast of, and anticipate future, market a trend, ensuring the organisation is considering where the next focus should be
Through close working relationships and wider knowledge of the business, you will influence the approach of key stakeholders. You will have professional gravitas to influence at management level, being confident to engage with and present to people across all levels of the organisation. You must have strong skills in negotiation and persuasion with strong commitment to, and understanding of, confidentiality.
Anchor is the largest provider of specialist housing and care for people in later life in England, employing more than 9,000 people throughout England. We provide more than 60,000 homes for older people, and are a trusted care provider with more than 100 care homes.
We know that quality services start with quality people. We work hard to be recognised as a leading employer and are committed to retaining and attracting the best in our industry.
At Anchor we believe in values. We are Accountable, Respectful, Courageous and Honest. We believe our people should be proud of the work they do making a difference to society and our customers.
As an Anchor colleague working from home, you’ll have access to a wide range of great communications and networking technologies. You’ll find that working from home is no barrier to being part of a close knit team and our friendly collaborative culture.
Anchor is proud to be an equal opportunity employer. We are proud to have an LGBT+ resident group, and also BAME, LGBT+ and Disabled colleague networks. These work closely with the organisation to celebrate diversity, address concerns, review policy and practice and empower their members. We recruit, train and promote without discrimination on the basis of race, religion, colour, sex or gender identity, sexual orientation, disability, age or other protected status. One of our values is ‘respect’, therefore we do not accept harassment or discrimination from any colleague, resident or third party.
As one of England’s largest not-for-profit provider of care and housing for older people, we’re able to negotiate great deals and benefits for our people. Here are just a few of the things you’ll get when you work with Anchor.
Exclusive discounts on high-street shopping
20% off mobile phone contracts
Cashback on dental and medical expenses
Discounted Private Medical rates
Click here to find out more about our full benefits and wellbeing package (the link is https://anchorbeingwell.co.uk )