Recruitment Marketing Manager

Recruitment Marketing Manager

Contract: 12 months fixed term (to start early September)

Hours: 37.5 hours per week

Salary: Up to £36,000 per annum dependent on experience

Location: Hybrid (home working and Bradford office)

Join our team as a Recruitment Marketing Manager and play a key role in providing a professional and effective recruitment marketing service to Anchor. Working in the Marketing team, you will deliver expertise and campaign management to the Recruitment team, ensuring the implementation of successful recruitment marketing strategies and achieving recruitment targets. You will be responsible for managing end-to-end applicant attraction campaigns, overseeing recruitment advertising, and maintaining the Anchor employer brand.

As the Recruitment Marketing Manager, you will collaborate with internal stakeholders, manage external agencies, and contribute to the overall success of the recruitment function.

Key Accountabilities and Decision Making:

• Create and manage proactive end-to-end applicant attraction campaigns across various marketing channels to meet recruitment targets and objectives/KPIs.
• Oversee recruitment advertising, including channel selection, media booking, and creative and messaging development for online and offline campaigns.
• Manage external marketing and recruitment agencies to ensure timely and budget-compliant campaign delivery.
• Maintain the Anchor employer brand and value proposition in alignment with the overall brand positioning, identity, and tone of voice, infusing creativity into all recruitment marketing activities.
• Provide line management to the Recruitment Marketing Executive.
• Manage the recruitment marketing budget, collaborating with HR budget holders, raising purchase orders, and recording expenditure.
• Oversee recruitment social media accounts, including strategy, paid and organic content creation, scheduling, and performance reporting.
• Work with the Digital team to manage the careers website, ensuring engaging and relevant content and utilising reporting tools for performance monitoring and improvement.
• Deliver high-quality written and video content that supports the recruitment strategy and campaigns, catering to audience and channel needs.
• Gather and evaluate data, deliver reports on recruitment marketing targets, and use insights to inform future decision-making and enhance campaign performance.

Knowledge:

• Strong understanding of marketing principles and their application to drive business performance.
• Expertise in managing high-level, effective marketing and advertising campaigns.
• Awareness of the latest marketing trends.
• Ability to analyse and present data reports, with a focus on ROI.
• Understanding of legal obligations, including GDPR, in marketing.

Experience and Qualifications:

• Proven experience in managing successful marketing campaigns, with a focus on digital advertising.
• Extensive experience in handling multiple campaigns simultaneously.
• People management experience.
• Defining and managing budgets.
• Account management, brand management and media planning.
• Digital marketing skills, including paid media (PPC, display, social, email).
• Copywriting, content generation, proofreading and evaluation.
• Passion for a career in marketing with a continuous desire for growth and development.

If you are a driven and experienced marketing professional with a passion for delivering effective campaigns and building strong employer brands, we invite you to apply for this exciting 12-month opportunity. Join our team and contribute to our mission of attracting and engaging top talent to make a positive impact on our organisation.

Anchor – a great place to work

Anchor is England’s largest not-for-profit providers of care and housing for older people. Our heartfelt ambition is to transform housing and care so everyone can have a home where they love living in later life.

We’re not-for-profit which means every penny we make or save is invested in the people who live with us, the places they live and the people who work here. That means a better standard of care and customer service, better wages, more investment in training and development and improved facilities.

A rewarding environment

From health and happiness to finance and your career, we’ll give you all the support you need.

Health & happiness

• Gym, fitness and wellbeing discounts
• Mental health support
• Flexible working options

Finance

• Pension plan – contribute between 4% and 8% and we’ll match it or better
• Quick and easy pension transfer service
• Savings and financial advice, loans, free life assurance
• Discounts on shopping, holidays, phones, technology and more

Career

• Ongoing personal and professional development programme
• Leadership Pathways online learning resources
• Career progression and promotion opportunities

To see our full range of benefits, check out our dedicated being well website Please follow the link or copy and paste https://anchorbeingwell.co.uk/ into your browser 

Celebrating diversity, celebrating you

Anchor is proud to be an equal opportunity employer. We aim to celebrate diversity and inclusion in all that we do, as we know that the more diverse our colleagues are, the better care and support we can give to our residents and each other.  

We are proud to have an LGBT+ group for our residents, and also Disability, LGBT+ and race and ethnicity colleague networks. These work to celebrate diversity, address concerns, review policy and practice and empower their members.  We also have an Inclusive Ambassador network to allow all colleagues to be part of promoting diversity and to be an ally to others.

We are a member of Inclusive Employers, a Stonewall Diversity Champion, Menopause Friendly and a signatory to the Care Leaver Covenant, HouseProud Pledge and Age Friendly Employer Pledge schemes.

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